Nali Majani
Digital marketing portfolio
I am a digital marketing professional specialized in developing and deploying healthcare and medical content that improves brand awareness, reputation, and engagement. I have expertise in seamlessly integrating highly regulated medical information into visually appealing digital content that presents company strategy, business function and medical compliance aimed at targeted audiences.
About Me
”What do you want to be when you grow up?” My answer always was a doctor. I joined pre-medical school when I was 18 years old, and soon found out in anatomy class, that maybe dissecting a human body was, as some put it, “a little above my pay grade”! I pivoted to my other passion, marketing. In 2019, as part of my studies, I published a paper on improving access to medical pathways in Kenya, through digital innovations. This research paper explored intercultural marketing - particularly how a Dutch led company had succeeded in Sub Saharan Africa, in providing a pathway to healthcare by adapting marketing methods and use cases for a specific market. It was through this research, I experienced a coming full circle moment: marketing had led me back to my first love: healthcare. And this is how I found my true passion: the intersection of medical healthcare and marketing.
I create digital marketing content for fact-based medical articles, customer stories, ESG initiatives, product launches, brochures, congresses/events and social media. My marketing material and campaigns have been used both internally and externally at Philips (IGT), and UVSmart.
This portfolio features a few of my works for various clients over the years. Happy browsing!
SPECIALIZATION
WEBINARS/DIGITAL EVENTS
EMAIL & CONTENT COPYWRITING
Content
Creation
CONTENT ROADMAPPING
PHOTO AND VIDEO EDITING
Digital
Marketing
SOCIAL MEDIA MANAGEMENT
WEBSITE MANAGEMENT
GROWTH CONTENT MARKETING
SEO OPTIMIZATION
MARKET SEGMENTATION
INTRANET MANAGEMENT
Web/Social Media
Digital Seminars
Client: Philips IGT
Create agenda
Identify key speakers
Draft talking points
Studio management
Rehearsals
Live stream event management
Moderate event
Field questions
Media
production
Client: Philips IGT
Shoot onsite videos for PR agency
Storyboard for media agency
Media campaign production
Visual infographics
Client: Philips IGT
Create infographics
Quote cards
Photo editing
Social media analytics
Client: Philips IGT
Executive messaging
Client: Philips IGT
Script drafting
Video production
Video editing
Final edits
Execute dissemination of video
Client: UV Smart
Social
media
Client: Philips IGT
Podcast
Blog article
Livestreamed surgical
intervention
Patient stories