Nali Majani

Digital marketing portfolio

I am a digital marketing professional specialized in developing and deploying healthcare and medical content that improves brand awareness, reputation, and engagement. I have expertise in seamlessly integrating highly regulated medical information into visually appealing digital content that presents company strategy, business function and medical compliance aimed at targeted audiences.

About Me

”What do you want to be when you grow up?” My answer always was a doctor. I joined pre-medical school when I was 18 years old, and soon found out in anatomy class, that maybe dissecting a human body was, as some put it, “a little above my pay grade”! I pivoted to my other passion, marketing. In 2019, as part of my studies, I published a paper on improving access to medical pathways in Kenya, through digital innovations. This research paper explored intercultural marketing - particularly how a Dutch led company had succeeded in Sub Saharan Africa, in providing a pathway to healthcare by adapting marketing methods and use cases for a specific market. It was through this research, I experienced a coming full circle moment: marketing had led me back to my first love: healthcare. And this is how I found my true passion: the intersection of medical healthcare and marketing.


I create digital marketing content for fact-based medical articles, customer stories, ESG initiatives, product launches, brochures, congresses/events and social media. My marketing material and campaigns have been used both internally and externally at Philips (IGT), and UVSmart.


This portfolio features a few of my works for various clients over the years. Happy browsing!

SPECIALIZATION

WEBINARS/DIGITAL EVENTS

EMAIL & CONTENT COPYWRITING

Content

Creation

CONTENT ROADMAPPING

PHOTO AND VIDEO EDITING

Digital

Marketing

SOCIAL MEDIA MANAGEMENT

WEBSITE MANAGEMENT

GROWTH CONTENT MARKETING

SEO OPTIMIZATION

MARKET SEGMENTATION

INTRANET MANAGEMENT

Web/Social Media

Digital Seminars

Client: Philips IGT

Create agenda

Identify key speakers

Draft talking points

Studio management



Rehearsals

Live stream event management

Moderate event

Field questions


Media

production

Client: Philips IGT

Shoot onsite videos for PR agency

Storyboard for media agency

Media campaign production




Visual infographics

Client: Philips IGT

Create infographics

Quote cards

Photo editing



Social media analytics

Client: Philips IGT

Executive messaging

Client: Philips IGT

Script drafting

Video production

Video editing

Final edits

Execute dissemination of video


Client: UV Smart

Social

media

Client: Philips IGT


Podcast

Blog article

Livestreamed surgical

intervention

Patient stories

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get in touch

Nali Majani

Digital Marketing Specialist

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+31620633302